Steve grew up in the Hospitality industry with both his parents working in the hotel trade. He went onto to study Hospitality & Tourism Management at the University of Salford. Having created the umi Hotels brand in May 2007, he launched Umi Digital in 2010 with the view providing the independents in hospitality a one-stop-shop for their digital needs. Steve lectures across the UK and Europe, to both businesses and hospitality students, as well as employing over 180 students in a variety of roles. With a specialism in youth travel and independent brands, he also sits on the Board of BETA and STAY WYSE.
Steve was appointed Chairman of the Hotel Marketing Association in April 2017, having previously served as its Vice Chairman.
LinkedIn: Connect with Steve