Social Media Campaign of the Year
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Relevant Marketing Activities
Emphasise social media campaigns with innovative content, high engagement, effective use of platform features, variety of placements (i.e. Videos, static etc.) and measurable impact on brand visibility and audience interaction.
What Judges will be looking for
Criteria include innovation, engagement, reach, creativity, and impact on brand visibility and audience interaction. The judges will focus as well on the data used to determine most relevant channel to the audience and consistency in messaging throughout the campaign.
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What is marketing best practice?
There are specific criteria for each award category, but in addition every entry will be judged on the following:
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Relevance to target market / audience and the specific market in which you operate.
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Creativity that makes you stand out from your competitors.
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A strategy that has been clearly thought through and developed.
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Objectives that are quantifiable, meaningful and measurable. Think SMART.
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A budget that is cleverly used and generates a good ROI.
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Use of the most relevant Marketing channels.
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Innovative ideas.
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Good ethical practice.
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Authenticity, not gimmicks!
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Sponsored by:
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GuestRevu provides award-winning guest feedback and online reputation management tools tailor-made for the hospitality industry, enabling hoteliers worldwide to gain a deeper, guest-focused understanding of operational strengths and weaknesses, monitor and manage their online reputation and reviews, and improve guest satisfaction. Listening to and learning from guests enables hoteliers to drive more direct bookings, build lasting loyalty and ultimately increase revenue. As a Tripadvisor Platinum Review Collection Partner, GuestRevu also gives clients the opportunity to boost their online reviews and ratings on the world’s largest review site.
