Etap, Hilton, Holiday Inn and De Vere have scooped the hotel industry’s top marketing awards announced today at the Hotel Marketing Association’s (HMA) Fifteenth Annual Marketing Awards, sponsored by American Express. (December 15)
Donna Skuse, Marketing Manager of 47 Park Street, in London’s Mayfair was named the industry’s ‘Young Marketer of the Year 2008’, at the ceremony which took place at London’s Millennium Mayfair Hotel.
In its third year, the ‘Young Marketer of the Year’ award was created to recognise the cream of young marketing talent in the hotel industry. Candidates entering had to demonstrate that they had made a significant contribution to the success of their company and be aged under 30. Donna was the first female to collect the award.
In the HMA Marketing Award categories, Etap Hotels, the budget chain, won ‘Best Fully Integrated Marketing Campaign’. Hilton built on their success by winning ‘Best Leisure Marketing Activity’ for the second year running for their Tutankhamun Exhibition Partnership campaign.
‘Best Innovation in Marketing’ went to Intercontinental Hotels Group for an interactive customer campaign for Holiday Inn. The ‘Best Marketing Activity on a Small Budget’, award went to De Vere Venues for their Cinema Promotion.
Awards were also given to Rothay Garden Hotel in the Lake District for the ‘Best Hotel Brochure’ category and for De Vere Venues in the category ‘Best Digital Marketing Activity’
“As budgets become increasingly squeezed it’s good to see some very innovative marketing out there. We were particularly impressed with the quality of entries in the ‘Best Activity On a Small Budget’ category,” said Pamela Carvell, chairman of the HMA.
Sponsored by American Express, the Hotel Marketing Awards are the only dedicated recognition scheme, which celebrate good practice in hotel marketing and are judged by industry experts.
The HMA is the official industry group of the Chartered Institute of Marketing and its members comprise sales and marketing specialists and operators of both independent and chain hotels.