At The Hotel Marketing Association, we’re thrilled to announce our brand new partnership with Profitroom!

Profitroom offers hotel marketing services that seek to drive revenue and increase profits for leisure hotels and resorts around the world, Profitroom has more than 10 years’ experience in creating products that support hoteliers in increasing their profits, delivering award-winning, innovative technologies in the process. As an expert in growing hotel revenue and simplifying complex processes, Profitroom takes pride in offering a range of easy to use solutions that help to drive more direct bookings via hotel websites.

Our partnership will run throughout 2021, and will see Profitroom feature on our premium supplier directory, before being put forward for thought-leadership pieces for the sector. They’ll also receive complimentary access to all of our HMA seminar events, in which Profitroom may be able to speak on the panel. Additionally, three members of the Profitroom team will obtain membership to HOSPA, the Hospitality Professionals Association, helping the industry’s finance, revenue management, IT, marketing, and asset management leaders.

Petra Clayton, our Chair, said: “I’m delighted Profitroom will be supporting us over the next year. There could not be a better time to welcome them as a supporter and partner of our organisation. As we grow our membership over the next 12 months, we are firmly focused on supporting everyone in the hotel marketing community and Profitroom will be a valuable partner in enabling us to do this. We are also pleased to announce they will be supporting our awards in 2021 and sponsoring the Best Innovation category, a very apt award based on their considerable success in innovating and driving opportunities for hotels.”

Kirsty Beasley, Profitroom’s market development manager, said: “This is a really exciting partnership and one that we are delighted to announce. Traditionally, we’ve been known for the award-winning booking technology that we provide for the hospitality industry, but we also offer specialised hotel marketing services, including, websites and digital marketing and this new premium sponsorship will serve to strengthen our position in that field.”

We can’t wait to begin our partnership with Profitroom, and we hope it will help to improve hotel marketing methods, thus driving more profits in the hospitality industry.

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