Angela Kallinger of the Maybourne Hotel Group, has been named the hotel industry’s ‘Young Marketer of the Year 2009’, at a ceremony which took place today (December 14) at London’s Millennium Mayfair Hotel.
In its fourth year, the ‘Young Marketer of the Year’ award was created to recognise the cream of young marketing talent in the hotel industry. Candidates entering had to demonstrate that they had made a significant contribution to the success of their company and be aged under 30.
Angela was praised by the judges for her contribution to marketing from an ecommerce perspective. “She took on a tough role and had a lot of responsibility delegated to her and was able to rise to the challenge with enthusiasm and style,” said Pamela Carvell, chairman of the HMA
Other award winners at the ceremony, now in its 16th year, and sponsored by American Express, were Intercontinental Hotel Group and De Vere Hotels.
‘Best Digital Marketing Activity’ went to Intercontinental Hotel Group for Holiday Inn Green Room. The judges praised the initiative for understanding customers’ requirements well. “The campaign demonstrated good use of multi channel marketing to drive users to their website,” said Pamela Carvell.
The ‘Best Marketing Activity on a Small Budget’, award went to De Vere Hotels for their tissue box campaign. “They maximised all opportunities and delivered a great return on a low spend,” said Pamela Carvell.
The Hotel Marketing Awards are the only dedicated recognition scheme, which celebrate good practice in hotel marketing and are judged by industry experts.
The HMA is the official industry group of the Chartered Institute of Marketing and its members comprise sales and marketing specialists and operators of both independent and chain hotels.