Sarah Tobler, Online Marketing Executive of London’s Jumeirah Carlton Tower Hotel has been named ‘Young Marketer of the Year’ 2011 by the Hotel Marketing Association (HMA)

Now in its sixth year, the Young Marketer of the Year award was created by the HMA, a branch of the Chartered Institute of Marketing, to recognise the cream of young marketing talent in the hotel industry. Eligible candidates have to demonstrate they have made a significant contribution to the success of the company and be aged under 30.

Sarah was described by the panel of industry expert judges as ‘one to watch’ after securing two internal awards and a promotion recently for successfully implementing digital marketing campaigns on behalf of the Knightsbridge Hotel. She was presented with her award in a ceremony at London’s Savoy Hotel.

“Sarah has demonstrated a good understanding of the industry and is a thoroughly deserving recipient of this award,” said Andrea McKay, Chairman of the HMA, which is celebrating its 40th anniversary this year.

The HMA has also announced the winners of its annual marketing awards, sponsored by American Express, which are now in their 18th year.

Three awards – ‘Best Marketing Activity on a Small Budget’, ‘Best Social Media Campaign’ and ‘Best Marketing Campaign Hotel Group or Group Hotel’ went to De Vere.

‘Best Social Media Campaign’ went to De Vere Venues for their Facebook page, described by the judges as one of the top referring sites to their website. Premier Inn was also highly commended for their Facebook page.

De Vere Venues received ‘Best Marketing Activity on a Small Budget’ for the second year running for their ‘Summer Lovin’’ campaign, while the Coniston Hotel and Country Estate in the Yorkshire Dales were highly commended for their ‘Drop-in for Coffee’ campaign.
De Vere Group also picked up the ‘Best Marketing Campaign Hotel Group or Group Hotel’ for their Showtime Rewards campaign. “The campaign had clear and measurable objectives with good return on investment,” said Andrea McKay.

Advertising and marketing agency, Law Creative, were winners of the ‘Best Agency Promotion or Campaign’ for their ‘Meetings a Fully Integrated Approach’ entry on behalf of Intercontinental Hotels Group.

The Hotel Marketing Association awards are the only dedicated recognition scheme which celebrate good practice in hotel marketing and are judged by industry experts.

The HMA’s membership comprises sales and marketing specialist and operators of both independent and chain hotels.

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