Former PR Director of Hilton UK and Marriott Hotels UK, Linda Moore, is the new Chairman of the Hotel Marketing Association (HMA). She succeeds Andrea McKay who remains on the HMA Committee.

Ed Purnell currently Area Director of Marketing for InterContinental Hotels in London, becomes the new Vice Chairman. Ed has worked for some of the world’s most recognisable hotel brands in senior marketing roles, including Le Méridien, Small Luxury Hotels and Jumeirah Hotels & Resorts.

Caroline Calvert of Red Carnation Hotels, Mark Halliday of Millennium Hotels and Carole Luck, formerly of Hilton, are also new to the HMA Committee together with Martin Evans of the Tourism Business.

Linda Moore has handled the PR for the HMA for over 10 years via PR consultancy Moore Communications. She commented: “Like most businesses, UK hotels are facing challenging times. It is therefore essential that high standards of marketing are maintained to achieve profit targets. Through its programme of seminars and events, the HMA can help people engaged in the hospitality industry meet this objective”

The HMA is now seeking entries for its Annual Hotel Marketing Awards which will be announced at its Christmas lunch at the Savoy Hotel on 17 December. The HMA is also running a series of seminars, the first of which takes place on 11 September in London and will focus on forecasting future demand for the UK hotel industry. For details of HMA events visit

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