Which way to skin a cat? Digital Media Defined - 25th April 2016

1. Suzie Thompson, Vice President Marketing for Red Carnation Hotels will run through how to successfully manage a digital media campaign from a brand's perspective), focusing on the ROI expectations for campaign reach, engagement and conversion.

2. Emily Tippins, Head of Strategy and Communications Teams for Journey will focus on what digital marketing strategies to focus on depending on the business need - from occupancy crises to maximising revenue potential, from new hotel opening strategies to standing out from your comp set.

3. John Seaton, Managing Director of Cendyn will turn our attention to leveraging data from campaigns and how to strategically act upon it. How do you turn data into action, and subsequently more revenue, higher guest satisfaction, and increased loyalty.Date: 25th April 2016 Time: 6pm – 8pm Location: Strand Palace Hotel, 372 Strand, London WC2R 0JJ  Price: Free to HMA / HOSPA members. £15.00 per person for non-members. To register your place, please email Jenny.Rose@hospa.org

NB: this event is aimed at intermediate to senior Marketing, Revenue Management and IT professionals within the hospitality sector.