What we're reading - June 2020

What we’re reading...  There is a wealth of articles, whitepapers and research pieces at present, and here at the Hotel Marketing Association we have rounded up some of our favourites that the committee have been enjoying. So sit back, grab a cuppa and enjoy…. Cutting through the noise: The facts about Covid-19 and the hotel industry - by 80 Days The report focuses on 4 and 5 star hotels in the UK and Europe. Click here to read What travel & leisure brands should do during the Covid-19 crisis - by Equator This whitepaper provides some recommendations for reopening hospitality businesses Click here to read Why being more human should be every brand's goal right now - and how search is the secret weapon - by Yext Click here to read International travel reopening timeline - by Skift Click here to read Coronavirus disruption: could search be the answer? - by Reprise Digital Report on considers how search behaviour has changed amid the Coronavirus outbreak Click here to read Travel influencers and content post Covid-19 - published by VERB An article for luxury brands on working with influencers Click here to read Discover more of our thoughts on Coronavirus with our dedicated Covid-19 hub.