Digital Marketing for the modern day hotel marketer by Karla Pearce

1. Website experience

2. Social Media Marketing

3. Content Marketing

4. Email Marketing

5. Mobile Marketing

6. Digital Advertising

7. Video Marketing

8. Trends We have also included a glossary that it is crucial for every sales, revenue, and marketing professional, including terminology such as CTR (Click through Rate), SEO (Search Engine Optimisation), and SEM (Search Engine Management). Click here to download our whitepaper and start learning more about digital marketing! About Karla Karla Pearce is Cvent's Product Marketing Manager EUROPE and previous winner of the Young Marketer of the Year Award. She has held on property and regional marketing positions with Melia Hotels International and Wyndham Hotel Group. About Cvent The Cvent Hospitality Cloud is an end-to-end platform that enables hotels and meeting venues to generate, manage, and measure group demand. In a nutshell, the Hospitality Cloud platform combines software and digital marketing solutions that enable hoteliers to manage and assess their group leads, while connecting them with event planners looking to source venues.