Introduction So many independent hotels focus energy on driving ‘followers’, ‘likes’ & ‘shares’...
Marketing Advice
Facebook Could Be Your Best Value Channel in 2018
Back in 2012, most Facebook Pages saw around 16% reach. In early 2014, this dropped to 2%. Now, in...
“How can Hotels compete in the Experience Economy?”
Research by Barclaycard in May 2017 showed that 34% of people now prefer to spend money on...
The Power of Straplines
The Strapline Marketers will realise that my title above incorporates 2 of the best-known current...