HMA Hotelier Meetup 2025 – Mastering your direct channel
Join us for an exclusive series of after-work networking events across three prestigious hospitality destinations. Connect with fellow hoteliers and industry leaders as we explore innovative strategies to dominate your direct booking channel in 2025 and beyond.
Three Exceptional Venues, Three Unmissable Evenings
Devon | Tuesday 25th March
Boringdon Hall - The Grade I listed manor house dubbed Devon's "Castle of Mysteries"
Bath | Wednesday 26th March
Bath Spa Hotel - An elegant Georgian estate in the heart of UNESCO World Heritage city
Warwickshire | Thursday 27th March
Ettington Park Hotel - A Neo-Gothic mansion set in 40 acres of pastoral countryside
5:00pm - 7:30pm at each venue
Transform Your Direct Booking Success in 2025
Mastering your direct booking channel isn't just about reducing commission costs - it's about owning your guest relationships and driving sustainable growth. Join us for an evening of insights, strategic conversation and inspiration in truly remarkable settings.
What you'll experience:
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Expert-Led Masterclass: Discover cutting-edge strategies for capturing and converting direct bookings in 2025
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Peer Networking: Connect with fellow hoteliers and industry leaders over drinks and canapés
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Interactive Learning: Engage in focused discussions about real challenges and opportunities
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Practical Solutions: Take away actionable strategies you can implement immediately
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Exclusive Insights: Learn from success stories and benchmark against industry leaders
Evening Agenda:
5:00pm - 5:30pm: Arrival drinks and welcome
5.30pm - 6:30pm: The Masterclass: "Capturing the Direct Booking Advantage"
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Current market trends and opportunities
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Guest experience transformation strategies
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Digital marketing masterclass for 2025
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Revenue optimisation techniques
6.30pm - 7:30pm: Open networking, Q&A session, drinks and canapés
Expert Speakers Panel
Our industry specialists will share insights on maximising your direct booking potential:
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Harry Fielder, HMA Chair
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Pete Stevens, Head of Marketing, Clockwork Marketing
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Matt Willacy, Head of Marketing, For-Sight
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Paul Griffiths, Chief Growth Officer, GuestRevu
Limited Spaces Available
Devon | Tuesday 25th March
Boringdon Hall - The Grade I listed manor house dubbed Devon's "Castle of Mysteries"
Bath | Wednesday 26th March
Bath Spa Hotel - An elegant Georgian estate in the heart of UNESCO World Heritage city
Boringdon Hall Hotel
Plymouth
Devon
PL7 4DP
Macdonald Bath Spa Hotel
Sydney Road
Bath
BA2 6NS
Warwickshire | Thursday 27th March
Ettington Park Hotel - A Neo-Gothic mansion set in 40 acres of pastoral countryside
Ettington Park Hotel
Alderminster
Stratford-upon-Avon
Warwickshire
CV37 8BU
Please note: these events are free for Hotel Operators and Hospitality Consultants. If you are a supplier of goods or services to the industry, your attendance request will require approval before confirmation.
Speakers:
Harry Fielder,
HMA Chair
Pete Stevens,
Head of Marketing, Clockwork Marketing
Matt Willacy,
Head of Marketing, For-Sight
Paul Griffiths, Chief Growth Officer, GuestRevu
Event partners - trusted industry leaders:
The HMA
The Hotel Marketing Association (HMA) supports UK hotel marketers with guidance, inspiration and insight. Celebrating outstanding marketing through annual awards, the HMA focuses on hosting engaging events, networking with experts and partnering with institutions. Members benefit from third-party resources, career development programmes and professional qualifications.
Clockwork Marketing
Clockwork Marketing specialises in hospitality and hotel marketing. Our services are specific to the hospitality industry, our strategies have been maximising results since 1992. As a specialist hospitality and hotel marketing agency, we take the stress and weight of marketing from your shoulders and enable confidence in the direction you’re headed. Our mission is to give you presence, through original creativity, positioning your hospitality business as part of a travel fantasy.
For-Sight
The For-Sight CRM Platform is a marketing and hotel engagement solution designed to provide you with insights into your guests’ behaviour and preferences, and to allow you to adopt a proactive approach to your marketing strategy. From building relationships and loyalty with your guests to making the most of upselling and direct booking, the solution can help you enhance each guest’s stay to its full potential. It allows you to understand your guests, deploy targeted campaigns for direct bookings and boost revenue opportunities by delivering a personalised experience across the entire guest journey. For-Sight technology equips you with automation features, which are a substantial asset to ensure that all your guests receive the right message at the right time. For-Sight brings together data from your PMS and other core transactional hotel systems (F&B, spa, Wi-Fi...) to create a central source of truth for each guest and their journey through every hotel touchpoint.
GuestRevu
Thousands of hoteliers worldwide use GuestRevu to quickly and easily gather feedback from their guests and actively manage their online reputations. GuestRevu surveys and online review management tools are tailor-made for the hospitality industry, enabling hoteliers to gain a deeper, guest-focused understanding of operational strengths and weaknesses, monitor and manage their online reputation and reviews, and improve guest satisfaction. Reviews from our own delighted clients have helped GuestRevu win the HotelTechAward for Best Guest Feedback and Best Reputation Management Solution five times.
