Hotelier Meetup – Growing your direct channel
Hosted by Clockwork Marketing, in partnership with The HMA
Thursday 3rd October 5pm - 7.30pm, The De La Bere Court, Ellenborough Park, Cheltenham
5 star location, networking, drinks & canapes, speaker from
The PIG Hotel, expert hotel marketing insights.
Join us for an after-work networking event with hotel marketing and revenue growth specialists. We’ll be looking at some practical actions and strategies to increase bookings through your direct channel, with a special showcase from The PIG Hotel.
What you can expect from this event:
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Connect and network with other local hotels and suppliers
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Enjoy a relaxing and informative evening with drinks and canapes in a fabulous 5-star setting
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Hear how The PIG’s guest experience has directly impacted their bookings and growth
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Take away some top tips and tactics from hotel industry specialists in an engaging masterclass on growing your direct bookings
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Set yourself up for success in 2025 with exclusive insights from this in-person event
Agenda:
5pm - 5:30pm:
Arrival drinks and welcome
5.30pm - 6:30pm:
The Masterclass - an interactive session - Have your next guests heard of you? Learn how to impress your ideal customer
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Welcome and where we are now - trends and insights - Harry Fielder, HMA Chair
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Guest experience and boosting direct bookings – Lottie Bruce, Marketing Director, The Pig Group
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The direct channel masterclass for 2025 with:
Sarah Came, Marketing Manager, GuestRevu
Pete Stevens, Head of Marketing, Clockwork Marketing
Matt Willacy, Head of Marketing, For-sight
6.30pm:
Q&A, networking, drinks and canapes
Location:
Ellenborough Park – The Old Chapel
Ellenborough Park, Southam Road,
Cheltenham, Gloucestershire
GL52 3NJ
Speakers:
Harry Fielder,
HMA Chair
Pete Stevens,
Head of Marketing, Clockwork Marketing
Lottie Bruce,
Marketing Director, The Pig Group
Matt Willacy,
Head of Marketing, For-sight
Sarah Came, Marketing Manager, GuestRevu
Event partners - trusted industry leaders:
The HMA
The Hotel Marketing Association (HMA) supports UK hotel marketers with guidance, inspiration, and insight. Celebrating outstanding marketing through annual awards, HMA focuses on hosting engaging events, networking with experts, and partnering with institutions. Members benefit from third-party resources, career development programs, and professional qualifications.
Clockwork Marketing
Clockwork Marketing specialises in hospitality and hotel marketing. Our services are specific to the hospitality industry, our strategies have been maximising results since 1992. As a specialist hospitality and hotel marketing agency, we take the stress and weight of marketing from your shoulders and enable confidence in the direction you’re headed. Our mission is to give you presence, through original creativity, positioning your hospitality business as part of a travel fantasy.
THE PIG group
THE PIG group is a personal collection of small lifestyle restaurants with rooms where the focus is on authenticity and informality of design, food and service. There are currently eight PIG hotels; THE PIG, THE PIG-near Bath, THE PIG-on the beach; THE
PIG-at Combe, THE PIG-in the wall, THE PIG-at Bridge Place, THE PIG-at Harlyn Bay and THE PIG-in the South Downs. With an obsessive commitment to home grown and local produce, THE PIG celebrates the seasons and uses only the best, freshest and most authentic foods and ingredients. It is all about the kitchen gardens, they are the beating heart of the operation. Everything is driven by the kitchen gardener/forager and chef. They grow and source the food and the chef then creates the menu; uncomplicated and simple kitchen garden food, true to the micro seasons with the emphasis squarely on fresh, clean flavours. What cannot be grown in THE PIG’s kitchen garden is sourced within a 25-mile radius of each hotel. There are no ‘cookie cutter roll-outs’; each hotel has its own personality and sense of self. Every property comes with laid-back warm service and a genuine commitment to environmental and social responsibility. THE PIG hotels aim to deliver an outstanding experience for every
guest; a ‘wow’ moment that surprises and delights for a price that won’t break the bank. Home grown in every way – breaking the mould of designed hotels by working with what it has and recognising what is good about that. Designed in the style that has
become THE PIG’s signature, each hotel has a garden restaurant and bedrooms with a touch of luxury and bags of homely charm plus Potting Shed or Shepherd’s Hut massage treatment rooms in or near the kitchen gardens
For-Sight
The For-Sight CRM Platform is a marketing and hotel engagement solution designed to provide you with insights into your guests’ behaviour and preferences, and to allow you to adopt a proactive approach to your marketing strategy. From building relationships and loyalty with your guests to making the most of upselling and direct booking, the solution can help you enhance each guest’s stay to its full potential. It allows you to understand your guests, deploy targeted campaigns for direct bookings, and boost revenue opportunities by delivering a personalised experience across the entire guest journey. For-Sight technology equips you with automation features, which are a substantial asset to ensure that all your guests receive the right message at the right time. For-Sight brings together data from your PMS and other core transactional hotel systems (F&B, spa, Wi-Fi...) to create a central source of truth for each guest and their journey through every hotel touchpoint.
GuestRevu
Thousands of hoteliers worldwide use GuestRevu to quickly and easily gather feedback from their guests and actively manage their online reputations. GuestRevu surveys and online review management tools are tailor-made for the hospitality industry, enabling hoteliers to gain a deeper, guest-focused understanding of operational strengths and weaknesses, monitor and manage their online reputation and reviews, and improve guest satisfaction. Reviews from our own delighted clients have helped GuestRevu win the HotelTechAward for Best Guest Feedback and Best Reputation Management Solution five times.