2020 Awards Update

Our 2020 award ceremony was postponed due to COVID-19, however the HMA has made the decision that, rather than reschedule the awards ceremony indefinitely, we should celebrate the success of the award winners virtually.

Originally due to take place in March this year the ceremony offers a tremendous platform to celebrate the success of the winners. We recognise that it is important for the HMA to showcase the incredible marketing talent in our industry so rather than wait, we will be announcing the winners from each category throughout June and July.

The winners will be announced by our new HMA Chairman, Petra Clayton, CEO/Founder of Custard Communications.

Please look out for the winners reveal on Social Media at 1pm on the following dates :

15 June
Best Wedding Marketing
Best Meetings and Events Marketing

22 June
Best Restaurant &/or Bar Marketing
Best Leisure Marketing (including Spa & Golf Marketing)

29 June
Best Partnership Marketing Campaign

6 July
Young Marketer of the Year
Agency Young Marketer of the Year


About the Awards

In 2020, we are celebrating two magnificent landmarks: the 50th anniversary of the Hotel Marketing Association and the 25th occasion of its awards, aimed at recognising best practice in Marketing within the UK hotel industry and the best young talent. All award categories are as relevant to branded chain hotels and groups, as they are to independent hotels. Entrants don’t need to be a member of the HMA, and, thanks to our sponsors, the awards are free to enter. We are happy to receive entries from agencies, so long as they have secured agreement from their client. You can also enter a campaign or activity in as many categories as it is relevant to!

What Makes Great Marketing?

In addition to the criteria specific to each category, entries will be judged on the following:

  • Relevance, to your target market and the market in which you operate.
  • Creativity, that stands out from your competition.
  • A Strategy that has been clearly thought through and developed.
  • Objectives that are quantifiable, meaningful and measurable.
  • A budget that is used cleverly and generates a good ROI.
  • Great use of relevant marketing channels.
  • Innovative ideas, used authentically.

Awards categories

Click below on the various award categories to enter:

How to Enter 

Step 1: Read the descriptions above to ascertain which categories you will be entering and pay particular attention to the criteria against which entries will be judged.

Step 2: Download an entry form here (Note: there is a different entry form for the 2 Young Marketer of the Year categories).

Step 3: Complete all sections on the entry form, which include: Marketing Objectives, Target Markets, Summary of Approach Taken, Results, a Statement as to why the entry is a worthy winner and links to all creative materials.

Step 4: Email your entry to [email protected]. We confirm receipt of all entries and check that we can access all relevant supporting materials.

The deadline for entries is Friday 21st February 2020.

Winners will be announced at a fabulous, fun function at the St Pancras Renaissance Hotel London, on 25th March 2020. Register your attendance here!

You will be advised if your entry has been shortlisted, approximately 2 weeks before the event.

Entrants and their campaigns must be UK-based, but we do welcome entries from conference centres, hotel-based restaurants and spas, hostels, serviced apartments, hotel chains, consortia and individual hotels, as well as their agencies. The Marketing activities must have taken place in 2019.

A full list of winners from the 2019 event can be found here.

Take a look below at the 2019 award ceremony hosted at the iconic St Pancras Renaissance Hotel London: