| AWARD CATEGORY | WINNER | |
| Best Market Research Campaign | Consort Hotels Group | |
| Best Conference Marketing Campaign | Hilton in the UK (for Hilton HHonors) |
|
| Best Public Relations Campaign | The Savoy Group | |
| Best Advertising Campaign | No Award | |
| Best Leisure Marketing Campaign | Jarvis Hotels | |
| Best Business Travel Marketing Campaign | Hilton in the UK |
Hotel Marketing Awards Winners 1997
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