Best Innovation sponsored by Profitroom

Relevant Marketing Activities

Any innovation inspired by lockdown and the ‘new-normal’ which enhanced your brand and it’s positioning in the market place or generated revenues in ways not previously used e.g. gift vouchers, take-away meals.

What Judges will be looking for?

Evidence of rising to the tough challenges of 2020 with an innovation which was then marketed appropriately and generated revenues accordingly. *SMART objectives*

Please note entries have now closed.

How to Enter

Please note entries have now closed.

The procedure for entering is very straightforward. Complete all sections on the entry form, which include Marketing Objectives (SMART), Target Market / Audience, Summary of Approach taken, Results and a statement as to why the entry is a worthy winner. Also include links to all creative materials.

Then simply email your entry to [email protected] by 31st March 2021.

All entries will be acknowledged, and you will be advised approximately 2 weeks prior to the Awards Ceremony if your entry has been shortlisted. In these uncertain times, please bear with us regarding when, where and how this ceremony will take place.

Entrants and their campaigns must be UK-based and activities must have taken place during 2020. These awards are for hotels, but we also welcome entries from conference centres, wedding venues, hotel-based restaurants and spas, restaurants and spas with bedrooms, hostels, serviced apartments, student accommodation, hotel chains, consortia and individual hotels, as well as agencies representing any of these.

Terms & Conditions

The content of entries will be treated in the strictest of confidence, and shared only with judging panels on that basis.

Judging panels will not comprise people who have an interest in any of the entries, nor represent competitors.

By entering the awards you give us permission to use any of the submitted creative materials in Social Media, once winners have been announced. You also allow us to use entries as the basis for HMA blog articles, once winners have been announced. BUT none of the statistics provided will be used without your express permission.