Relevant Marketing Activities
Any campaign which used marketing to engage with customers or your team to foster a sense of belonging and loyalty in these uncertain times.
What Judges will be looking for?
Appropriateness of message and channel use, especially previously un-used channels. Evidence of audience response & involvement. Empathy. *SMART objectives*
How to Enter
The procedure for entering is very straightforward.
Complete all sections on the entry form, which include Marketing Objectives (SMART), Target Market / Audience, Summary of Approach taken, Results and a statement as to why the entry is a worthy winner. Also, include links to all creative materials.
Then simply email your entry to [email protected] by 31st March 2021.
All entries will be acknowledged, and you will be advised approximately 2 weeks prior to the Awards Ceremony if your entry has been shortlisted. In these uncertain times, please bear with us regarding when, where and how this ceremony will take place.
Entrants and their campaigns must be UK-based and activities must have taken place during 2020. These awards are for hotels, but we also welcome entries from conference centres, wedding venues, hotel-based restaurants and spas, restaurants and spas with bedrooms, hostels, serviced apartments, student accommodation, hotel chains, consortia and individual hotels, as well as agencies representing any of these.
Terms & Conditions
The content of entries will be treated in the strictest of confidence, and shared only with judging panels on that basis.
Judging panels will not comprise people who have an interest in any of the entries, nor represent competitors.
By entering the awards you give us permission to use any of the submitted creative materials in Social Media, once winners have been announced. You also allow us to use entries as the basis for HMA blog articles, once winners have been announced. BUT none of the statistics provided will be used without your express permission.