Hotel Marketing Awards 2021

The 26th Hotel Marketing Awards will recognise the best practice in Marketing in the UK hotel industry, as well as the best young marketing talent, as they have always done. But in these strange times we have revamped the categories to reflect what is relevant in 2020. Award categories are still as relevant to independent hotels as they are to branded chain hotels and groups, and entry is still free, thanks to the generosity of our sponsors. We embrace Marketing in its broadest sense, so we are happy to receive entries that vary from say an internal campaign, to a brand loyalty programme, from an email campaign for your restaurant to an SEO project, from a print-based activity for your spa to a multi-channel campaign for the chain or from a seasonal special event to a year-long activity PR campaign. You don’t need to be a member of the HMA to enter and we are happy to receive entries from agencies, so long as they have secured formal agreement from their client. You can also enter a campaign or activity in as many categories as it is relevant to.

If you would like a PDF of the full entry guide for the 2021 Hotel Marketing Awards, please download the following.

Download Full Entry Guide

Award Categories


What is Marketing Best Practice?

There are specific criteria for each award category, but in addition every entry will be judged on the following:

  • Relevance to target market / audience and the specific market in which you
    operate.
  • Creativity that makes you stand out from your competitors.
  • A strategy that has been clearly thought through and developed.
  • Objectives that are quantifiable, meaningful and measurable. Think SMART.
  • A budget that is cleverly used and generates a good ROI.
  • Use of the most relevant Marketing channels.
  • Innovative ideas.
  • Authenticity, not gimmicks!

How to Enter

The procedure for entering is very straightforward.

Read the descriptions to ascertain which categories you will be entering, paying particular attention to the criteria against which entries will be judged.

Download an Entry form here, noting that it is the same for all categories except the 2 Young Marketer categories, each of which have a specific form

Complete all sections on the entry form, which include Marketing Objectives (SMART), Target Market / Audience, Summary of Approach taken, Results and a statement as to why the entry is a worthy winner. Also include links to all creative materials.

For Young Marketer of the Year you will be required to submit a Manager’s Nomination, a Candidate Statement, the candidate’s CV and details of campaigns they have worked on, including links to relevant materials. For Agency Marketer of the Year a Client Nomination will also be required.

Then simply email your entry to [email protected] by 31st March 2021.

All entries will be acknowledged, and you will be advised approximately 2 weeks prior to the Awards Ceremony if your entry has been shortlisted. In these uncertain times, please bear with us regarding when, where and how this ceremony will take place.

Entrants and their campaigns must be UK-based and activities must have taken place during 2020. These awards are for hotels, but we also welcome entries from conference centres, wedding venues, hotel-based restaurants and spas, restaurants and spas with bedrooms, hostels, serviced apartments, student accommodation, hotel chains, consortia and individual hotels, as well as agencies representing any of these.

Entrants for either Young Marketer of the Year categories must be aged 30 or under on 31st December 2020 and currently working full-time in the UK either for a business, as described above, or for an agency where their main clients are in the above sectors.


Terms & Conditions

The content of entries will be treated in the strictest of confidence, and shared only with judging panels on that basis.

Judging panels will not comprise people who have an interest in any of the entries, nor represent competitors.

By entering the awards you give us permission to use any of the submitted creative materials in Social Media, once winners have been announced. You also allow us to use entries as the basis for HMA blog articles, once winners have been announced. BUT none of the statistics provided will be used without your express permission.