|This may be a new or re-vamped website or even one that is constantly evolving to stay current and relevant, in both its approach and its content. It may be for a hotel, a group of hotels or even just one market segment e.g. weddings.|
|What the judges will be looking for and assessing?||The website should provide an excellent user experience on all devices, preferably with evidence that this is regularly monitored. Data and analytics that demonstrate the performance of the website and its achievement of specific goals, especially with regard to bookings. Authentic, creative & engaging content to capture the visitor’s attention. Activities that drive traffic to the site, whether paid-for or organic.|
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