| Category | Best Social Media Campaign (Paid-for or Organic) |
| Relevant Marketing Activities |
Social Media encompasses so many different platforms. This may be just use of one channel for one campaign, or it could be an on-going multi-channel approach. It may be use of a never-previously-used platform, with extraordinary results or a PR campaign. It may have required no budget (just time) or it could have been your main marketing expense in 2021. |
| What the judges will be looking for and assessing? | Best use of the most appropriate channels in the most creative way, with synergy between them, producing tangible, measurable benefits to your brand and revenue. Creativity, innovation, authenticity and standing out from the crowd! Understanding of the most relevant channels to your audience. Genuine engagement with your audiences. *SMART objectives* |
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