| Category | Best Partnership Marketing |
| Relevant Marketing Activities |
A campaign in which an outside third party played a significant part in the marketing approach. There should be clear benefits to the incorporation of a partner, be it brand enhancement, reaching a wider audience, generating a larger budget, greater creativity or simply added value. |
| What the judges will be looking for and assessing? | A match of brand values and genuine synergy. A campaign that stands out and sets you apart from competitors. Tangible benefits to the hotel from the partnership. |
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