| Category | Best Meeting & Events Marketing |
| Relevant Marketing Activities |
This may be marketing that reaches specific M&E targets e.g. Weddings, hybrid events, exhibitions, conferences etc or it may be innovative ways to promote revenue generation from your meeting space. The activities may just use one channel or approach e.g. PR, or may be multi-faceted campaigns. They may incorporate marketing partners or segment-specific events |
| What the judges will be looking for and assessing? | Creativity and relevance to the specific target audience and your brand values. An approach that really stands out in this highly competitive, diverse and long-suffering segment. Demonstration of an understanding of the needs of bookers. Bookings-based results. *SMART objectives* |
Enter here to access the submission form and return to the HMA for judging.
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