| Category | Best Food & Beverage Marketing |
| Relevant Marketing Activities |
This may be aimed at in-house guests or be external marketing. It may be a restaurant or bar launch, a rebranding activity, an initiative within the F&B offering, a seasonal campaign, a tactical campaign, a fully integrated campaign across several outlets or marketing aimed at a niche market e.g. vegan.. |
| What the judges will be looking for and assessing? | Innovation and creativity in both the ideas and the execution, which stand out from the competition. Clear brand identity for all outlets. Engaging, authentic content and quality photography. Identification of the target audience and thus use of the most relevant channels. Results-based objectives. *SMART objectives* |
Enter here to access the submission form and return to the HMA for judging.
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