Best Leisure or Staycation Marketing

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Category Best Leisure or Staycation Marketing
Relevant Marketing
This may be for just one leisure component of the business e.g. spa, golf, gym or it may be aimed at the very relevant UK staycation market. The activities may incorporate destination marketing and may include a relevant partner or even other hotels. It may be tactical, or it may focus on the long-term positioning & success of your brand in this market.
What the judges will be looking for and assessing? Leisure is about experiences and memories, so judges will be looking for a full understanding and incorporation of this concept. A quality creative execution that is in itself memorable and focussed on your target market. Use of channels and approaches relevant to your audience. Innovations that stand out from your competitors. An execution that makes them want to visit your hotel!
*SMART objectives*

Enter here to access the submission form and return to the HMA for judging.

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