Leisure marketing has been very important in hospitality in 2021 and entries in this category may be for just one leisure component of a hotel business e.g. spa, golf, gym or it may be a campaign aimed at the very relevant UK staycation market. The activities may incorporate destination marketing or even include a relevant partner or other hotels. It may be tactical, or focus on the long-term positioning & success of your brand in this market.
Leisure is about experiences and memories, so judges will be looking for a full understanding and incorporation of this concept, as well as a quality creative execution that is in itself memorable, focussed on your target market and stands out from your competitors. The channels and approaches used will be relevant to your audience and objectives will be SMART.
Judges are looking for an execution will make them want to visit your hotel!