Entries in this category may be a restaurant or bar launch, a rebranding activity, an initiative within the F&B offering, a seasonal campaign, a tactical campaign, a fully integrated campaign across several outlets or marketing aimed at a niche market e.g. vegan. It may be aimed at in-house guests, a very specific segment or be a broad-based external campaign.
Judges will be looking for innovation and creativity in both the ideas and the execution, which stand out from the competition. There will be a clear brand identity for all outlets. The content will be engaging & authentic and feature top quality photography. Identification of the target audience will have generate use of the most relevant channels and objectives will be SMART.
The shortlist has been announced!
Best Food & Beverage Marketing
- The Devonshire Arms Hotel & Spa for Laurent Perrier Champagne & Seafood Terrace
- St. Pancras Renaissance Hotel for Booking Office 1869 Launch Campaign