HMA Creative Excellence Award
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Creativity is at the heart of any memorable marketing campaigns and in recognition of this the HMA is endorsing this new award category. A good creative idea ends up having a life of its own and sets a brand apart from all its competitors. Sometimes it is a slogan, or a cartoon character, or use of a celebrity, or ownership of a certain colour (think Premier Inn) or typeface. On social media it can be a unique style of delivery or method of story-telling. Great creativity resonates with audiences way beyond the original target audience and lives on long after the campaign has ended.
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For this category, it’s not about the size of the campaign, nor the budget, but about the impact of your creativity. It only takes one great idea! ​
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What Judges will be looking for
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Entries will be evaluated on originality, engagement and the effectiveness in conveying the brand or promotion message creatively. Impact and memorability will be considered.
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Judges will be looking for creativity, defined as ‘the use of imagination or original idea to create something’.
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What is marketing best practice?
There are specific criteria for each award category, but in addition every entry will be judged on the following:
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Relevance to target market / audience and the specific market in which you operate.
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Creativity that makes you stand out from your competitors.
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A strategy that has been clearly thought through and developed.
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Objectives that are quantifiable, meaningful and measurable. Think SMART.
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A budget that is cleverly used and generates a good ROI.
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Use of the most relevant Marketing channels.
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Innovative ideas.
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Good ethical practice.
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​​​Authenticity, not gimmicks!
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Remember deadline date is 14th March 2025 - don't wait enter today!
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