Local search: the lowdown

In this ever-increasingly competitive and chaotic digital landscape, local search has never been more important. Users are seeking truth, speed and quality of search results. In this session we’ll be exploring how hoteliers should be focusing on powering brand verified answers and information, tips and tricks for SEO and more. We’ll be joined by Rory Stern, Vice President for EMEA at Yext, and Jake Gauntley an SEO specialist from Reprise Digital, for a fascinating look into the world of local search and SEO overall.

Date: Tuesday 25th June

Time: 6.30pm – 8.30pm (arrivals from 6pm)

Venue: The Dorchester, Park Lane, London W1K 1QA (see map here)

Nearest tube stations: Hyde Park Corner, Marble Arch, Bond Street or Green Park

This event will take the form of a panel session featuring speakers from Yext and Reprise Digital.

About Rory Stern:

Rory Stern is the Regional Vice President of Corporate Business at Yext across EMEA. Rory has been with Yext for over 8.5 years, and has done extensive work with some of the largest brands in the world. He has years of experience helping hospitality brands build their local search strategy. He has lived in London for just over 3 years, coming here to open Yext’s first office outside of the US. Originally from South Florida, Rory lived in NYC for 8.5 years before moving to the UK. 

About Jake Gauntley:

Jake has worked in search engine optimisation for five years after previously working in journalism. As an SEO Account Manager at Reprise Digital, he leads local, national and international SEO campaigns for a range of clients luxury hospitality groups.

Booking information:

Free to HMA/HOSPA Members.  £25+VAT for non-members.

Reserve your place now


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