TV gold for hotels: The reality of TV fly-on-the-walls and are they for you?
Travel programmes have never been as loved on TV as they are now. So have you ever wondered if you should put your hotel forward for coverage on TV, maybe in one of the “fly-on-the-wall” documentaries that so many channels are now making and broadcasting?
On Thursday 13th August, the HMA is inviting you to a free Webinar on Zoom on this very subject. Introduced and moderated by Martin Evans, MD of The Tourism Business and Organiser of the National Hotel Marketing Conference, the event will see two topical speakers present their own experiences and discuss the merits and opportunities involved:
- Yes or no? How to decide whether to take part or not
- Can you get control of the script and the subject-matter/personalities filmed?
- Managing the film-makers and their crew
- Pre-screening publicity opportunities you can take advantage of
- A 24-Hour Window! Marketing around the airing of the programme
- Is it really “TV Gold”? How did it work for you?
Rohaise Rose-Bristow, Owner, The Torridon
Located on the north west coast of Scotland, The Torridon is a leading member of Pride of Britain Hotels, and enjoyed some brilliant publicity last month on BBC Two’s “Amazing Hotels: Life Beyond The Lobby” with Giles Coren and Monica Galetti. Owner Rohaise has worked in hotels across Scotland and has run The Torridon since 1999 with husband Daniel. It’s a 58 acre estate which has a luxury 18-bedroom hotel and fine-dining restaurant, a traditional pub with 12 rooms, as well as a self-catering boathouse and outdoor adventure company.
Andrew Denton, Head of Brand Performance, Best Western Hotels UK
How do you get a 900% increase in traffic to your website? Well, over one million people tuned in earlier this year to the recent mini-series “A Very British Hotel Chain” to watch a year in the life of some of BW’s key personnel and some of its 265 member hotels.
As with many fly-on-the-wall documentaries, it wasn’t all plain sailing, but as Andrew will show with the benefit of some seriously good “consumer sentiment research”, the jury is no longer out as to whether it was the right decision to say “yes” to Channel 4.