EVENTS
View upcoming events from the HMA, HOSPA and our partners & sponsors
Stop Selling Start Story Telling: How to create more effective advertising

Date & time:
Location
Hosted by:
Tuesday 7th July 2026, 10am
Online Webinar
The HMA
Join Eleanor Thornton-Firkin, Head Creative Excellence at Ipsos in the UK as she discusses how you can use the power of creativity to rise above the sea of sameness. Here’s an uncomfortable truth: half of all advertising simply talks at people with zero relatable narrative. In this session learn how tapping into humanity’s oldest superpower, story telling, can make all the difference to your creative effectiveness.
HOSPACE 2026

Date & time:
Location
Hosted by:
Thursday 12th November 2026
Royal Lancaster London
HOSPA
Join us for the ultimate gathering of hospitality professionals at our annual conference - where industry leaders, innovators and changemakers come together for a day of networking, insightful discussions and forward-thinking workshops.
Immerse yourself in thought-provoking sessions led by top experts, tackling the most pressing issues in hospitality today. Gain invaluable knowledge, exchange ideas and stay ahead of industry trends.
Cap off the day in style at our prestigious gala dinner and awards ceremony - an evening of celebration, recognition and connection with the best in the business. Don’t miss this opportunity to elevate your career and expand your network in the hospitality world!
