The Changing Face of Hospitality Imagery
Monday 14 January 2013
The Rubens at the Palace, 39 Buckingham Palace Road, London,
6.30pm Arrival with refreshments – glass of wine and canapés
7pm – 8.30pm Seminar
Getting the imagery right is so important in marketing campaigns especially when there are so many different mediums available. In a world of social media and use of mobile devices to make purchases, how can we make sure we are using the right methods to get our message across multi media channels effectively? This lively panel discussion is led by a team of experts in their particular fields. They will be discussing how the use of imagery has changed, how to create compelling video content, how to distribute via email, social media and advertising and how to optimise for mobile communications to ensure greater brand awareness and ultimately boost the bottom line.
Ivor Peters, is Creative and Development Director at Tracc Films, Europe’s fastest growing film maker for industry. Tracc has been very successful in delivering insightful film campaigns for clients such as Waitrose, American Express, IKEA and Red Carnation Hotels, through maximising film content online and delivering a compelling call to action.
Anthony Rawlins, is CEO of Digital Visitor, a multi award winning social commerce agency dedicated to increasing sales and traffic to websites through unique reviews and ratings technology and creative social media campaigns. The company is one of the leading providers of social commerce solutions for the travel and leisure sector.
Tyson Sadlo, is a highly respected freelance photographer who lives by the saying – ‘Have camera, will travel.’ He has a well established reputation for his luxury lifestyle and celebrity work. He works for a wide range of global companies including, Jumeirah Group, Orient Express, Dorchester Collection and Intercontinental Hotels Group.
Price £25 CIM/HMA members, £35 non-members