Review sites are now an integral part of the customer’s journey in selecting & booking a hotel. Also, a major study has shown a direct correlation between review score and both level of bookings and achieved price. So managing your on-line reputation has become a key role for any hotel marketer or operator.
This session helps you to get to grips with how best to spend your time on monitoring and managing what people are saying about you on-line, whether on an established review site or even Twitter or a blog. A clear strategy is essential if you are to succeed in this ever-changing arena.
Our speakers will dispel some myths, suggest some do’s and don’ts and bring you up-to-date with the world of ORM.
Date: Thursday 11th September 2014
Venue: Hilton London Metropole, Edgware Road, London W2 1JU (Nearest station Edgware Road. Parking at venue.)
Timing: Refreshments and networking from 6.15pm. Presentations at 7pm.
Pamela Carvell, President of the Hotel Marketing Association and an experienced hotel marketing consultant, will set the scene and discuss the significance of the Cornell study.
Rosie Akenhead, Manager of Local Business Outreach at Yelp, one of the world’s largest consumer websites will explain the best way for you to join in the conversations.
Clive Nicolaou, Managing Director of servicescience, will show us how tools such as Sentegrade can facilitate professional and timely ORM.
Cost: £25 HMA/CIM/CIMTIG/HOSPA Members
£35 Non Members
CPD Hours: 1.5
Join the chat about this event on Twitter #ORM #hotelmarketing