This is a great event for Marketers, Sales teams and General Managers that want to know more about this area of marketing, is currently exploring sponsorship opportunities or those that feel they may wish to move into this exciting area of marketing in the future.  As always there will be plenty of time to network with colleagues from the industry and chat with the speakers after the seminar.

Robin Fenwick is MD and founder of Right Formula, a marketing agency that handles all aspects of sports sponsorship.   Working on the strategy roadmap development for a wide range of brands, Robin works with Hilton on their Formula 1 sponsorship of the McLaren Honda team and was winner of ‘Best global sponsorship on a limited budget’ at the UK Sponsorship Awards 2017 for their Hilton Golf Sponsorship of The European Tour.

Robin was Director of Sports Sponsorship with Hilton before founding Right Formula so has a unique insight into sponsorship from both within and outside the industry.  He will discuss why he feels sponsorship can be a part of your marketing strategy whether a major brand or an independent hotel and how to create strategic partnerships that maximise the ROI on your sponsorship engagement. He’ll also share a case study of Hilton’s sponsorship of F1 and The European Golf Tour.


Steve Manfield is Area Director of Marketing Carlson Rezidor and winner of the HMA Partnership Marketing Award 2017 for Park Inn: Trolls on the Loose.

Judges said the campaign had “good alignment of brand values between both parties” and a campaign that “should produce longevity of brand loyalty because of its amazing engagement with children”.

With a limited budget, this partnership campaign allowed the group to be creative both on property and online, bringing the Trolls to life in the hotel environment, educating the market on their product and starting to build family-friendly brand perceptions.

Steve will take you through this engaging and fun Park Inn case study and how they approached the campaign, chose the right partner, future learning and measuring its success.


Where: Blake Suite, Hilton London Green Park Half Moon St, Mayfair, London W1J 7BN (Map)

Nearest Tube: Green Park, (Piccadilly and Victoria Line)


6.00pm Registration

6.30pm – 8.30pm Main Event

8.30pm – 9.00pm Drinks and Networking

Price: £20 + VAT through Eventbrite 

Free for HOSPA and HMA Members 

Eventbrite - Hotel Sponsorship and Partnership Marketing – is there a difference?

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