In this seminar we will be giving focus to two of the main areas of hotel marketing communications and one of the hottest topics – GDPR. As marketers we can sometimes be clear on the ‘how to deliver marketing’ but forget about the ‘why are we doing it’ which can often make the difference between good marketing and great marketing. The HMA has brought together four amazing speakers to remind us of the benefits of getting the basics right as well as tips for great social and email marketing.
Joining us will be
Beth Murrell and Helen Sharpe, Digital Client Services Managers, Marriott International
These hotel social marketing experts will take you through the key social platforms you should be using, the importance of planning and measuring tips for your social platforms.
Allan Nelson, Director, For-Sight Guest CRM
Allan will share best practice for email marketing that can drive direct bookings and maximise your marketing by building the best relationships with your guests. Allan will also share a case study from their work with Village Hotels.
David Chalmers, Senior Director of Marketing, Cvent
David will share the key challenges facing hotels and venues within GDPR, the opportunities the new legislation provides and some tips on how to prepare with less than a month left before the 25th May deadline.
As always there will be plenty of time to network.
Tuesday 1 May
6pm Registration and networking
6.30pm Presentations followed by drinks and networking
Where: Monticello House, Russell Square
Nearest Tube: Russell Square, or Holborn