Marketing 101 – PR Strategy

Monday 11th February 2019

As we continue our series of Marketing 101 seminars, we focus on the important area of PR. With the growth of mobile news aggregators, influencer marketing and the ongoing debate on ‘fake news’ we focus on getting the best results from your PR strategy.

  • How to develop a PR strategy that will achieve your objectives
  • How to be truly integrated with your PR
  • Should you use influencers? We look and the pros and cons
  • Top tips and best practice you can go away and implement

Guest speakers will include top PR agencies, a top lifestyle blogger and a hotel case study to show how it all comes together in practice.

Timings:

  • 1800    Registration
  • 1830    Presentations
  • 2000   Drinks and networking

The HMA would like to thank Kimpton Fitzroy London for co-sponsoring this event.

There are limited spaces for this event so book early!

Presentations:

Create your perfect PR strategy – Jo Barnes, Sauce Communications

Creating a strategic plan for your PR strategies will keep you on track for leveraging your brand positioning and achieving your goals. We’re excited to have Jo Barnes, Founder of Sauce Communications, who oversees the PR for hotels from luxury brands such as Red Carnation, Relais & Châteaux and The Set Hotels joining us. Jo will present her top tips for creating and executing the perfect PR plan and how this should integrate with your overall marketing strategy.

Case Study – Jen Harris, The Ned

As our case study, we are delighted to have Jenny Harris, Communications Director of The Ned that opened its doors in 2017 with ten restaurants, six private events spaces, spa, gym and a members’ club. Jen will take attendees through how the team developed the opening PR strategy to gain maximum coverage and position the hotel as one of the top hotel openings in 2017. She’ll provide you with top tips and how to integrate PR with sales and marketing activity.

Should you use influencers? – Susan Schwartz, Luxury Lifestyle Blogger and Alexandra Delf, Ophir PR

Navigating world of social influencers can be a minefield, but should you make them a vital part of your PR and Marketing plan? To talk through how you can successfully integrate social influencers to your campaigns and the value they can offer, we have Susan Schwartz, creator of A Lush Life Manual and A Lush Life Podcast as well as the award-winning luxury travel blog, Best Bits Worldwide and Alexandra Delf, Associate Director at Ophir PR and luxury travel PR specialist.

Location:

Kimpton Fitzroy London
1-8 Russell Square
Bloomsbury
London WC1B 5BE

Nearest tube: Russell Square (Piccadilly Line)
Nearest train: London Euston

Booking information:

Free to HMA/HOSPA Members.  £25+VAT for non-members.

Tickets for this event are limited so reserve your place NOW

Interested in sponsoring the drinks reception for this event?  Please email us on hma@hospa.org


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