Marketing 101 – PR Strategy


As we continue our series of Marketing 101 seminars, we focus on the important area of PR.

With the growth of mobile news aggregators, influencer marketing and the ongoing debate on ‘fake news’ we focus on getting the best results from your PR strategy.

Guest speakers will include a top PR agency and hotel communication team to provide top tips and best practice for creating an effective PR strategy and how to fully integrate this with other activity.  We will then show you how this can be implemented successfully with a hotel case study.

The event will be hosted at The Principal Hotel, Russell Square. Following its £85m relaunch, it is a perfect venue and we are delighted to offer those that would like a full tour of the hotel an opportunity to book this as part of the evening.

Monday 12 November 2018

Find out some more key information about our upcoming event below:

5.00 pm Optional tour of the hotel.  Must be pre-booked.

6.00pm Registration and networking

6.30pm Presentations and Q&A followed by networking, drinks and canapes

9.00 pm Finish

Where: The Principal London, 1-8 Russell Square, London WC1B 5BE

Nearest Tube: Russell Square, London Euston

Free to HMA/HOSPA Members.  £30+VAT for non-members.

Tickets for this event are limited so reserve your place NOW

Interested in sponsoring the drinks reception for this event?  Please email us on

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