Marketing 101 – PR Strategy

As we continue our series of Marketing 101 seminars, we focus on the important area of PR. With the growth of mobile news aggregators, influencer marketing and the ongoing debate on ‘fake news’ we focus on getting the best results from your PR strategy.

 How to develop a PR strategy that will achieve your objectives

 How to be truly integrated with your PR

 Should you use influencers? We look and the pros and cons

 Top tips and best practice you can go away and implement

Guest speakers will include top PR agencies, a top lifestyle blogger and a hotel case study to show how it all comes together in practice.

Monday 11th February 2019

Kimpton Fitzroy London

1800    Registration

1830    Presentations

2000    Drinks and networking

The HMA would like to thank Kimpton Fitzroy London for co-sponsoring this event.

There are limited spaces for this event so book early!


Kimpton Fitzroy London

1-8 Russell Square


London WC1B 5BE

Nearest tube: Russell Square (Piccadilly Line)

Nearest train: London Euston

Free to HMA/HOSPA Members.  £25+VAT for non-members.

Tickets for this event are limited so reserve your place NOW

Interested in sponsoring the drinks reception for this event?  Please email us on

Supporters of the HMA