HMA SEMINAR PRESENTS MOBILE TECHNOLOGY FOR THE HOTEL INDUSTRY ON 20TH MARCH 2012

Are you taking advantage of the latest mobile technology?

Do you understand how best to incorporate it into your digital marketing strategy?

Ten years ago it seemed unlikely that we would be downloading video clips, paying our bills and accessing the internet through our phones however here we are doing all of these and more. As marketers we now need to have targeted mobile campaigns and finds new ways to interact with customers through mobile technology. And whether designing native apps or a responsive website we should understand the pros and cons.

This event will give you what you need to know about the future of the smart phone and how to capitalise on the mobile web from choosing the right solution to getting the most out of your mobile traffic. Our evening seminar will cover

– Where we are now with mobile devices.

– The future of the smart phone.

– Native Apps, dedicated websites and responsive websites.

– How to apply this to your hotel(s).

Whether you want to understand what mobile technology is all about or pick up some tips for maximising your current campaigns, this is the event for you. Also, take advantage of the opportunity to question and challenge our speakers selected for this event for their experience in the hotel sector.

Vishal Alimchandani, founder of Almond Digital Marketing, is a regular speaker on mobile technology in the hospitality industry speaking at both the Bournemouth Hotel Expo and WTM. Then Richard Murray of the Dorchester Collection will share a case study of the work they have done in this field.

Date 20 March 2012

6pm Networking

6.45pm Presentation

8.30pm Close

Venue The Van Dyke Suite, The Rubens at the Palace,

39 Buckingham Palace Road, London, SW1W 0PS

Price

HMA Members £20

Non-members £30

Including a glass of wine and canapés

Booking Form

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