We all know that the credit crunch and current recession has changed the structure of the British economy – but in what way? How can general managers, marketers and revenue managers, who need to understand the long term drivers of demand, design effective strategies for hotel brands and properties to 2020?

Do you want to know what’s new in current thinking about future hotel demand?

The next HMA event on Tuesday, 11th September provides you with an opportunity to hear Paul Slattery, Director of Otus & Co and formerly Head of Research at Dresdner Kleinwort Wasserstein for 15 years, whose book “The Economic Ascent of the Hotel Business” puts forward controversial ideas about the past, present and future direction of the hotel business.

In particular, Paul believes that when the British economy finally recovers from recession some important hospitality markets will continue to underperform compared to 2007. He also has many thought-provoking views on how the hotel industry will change in the next 10 years.

Stuart Harrison, who in a colourful and memorable career has held key roles in the development and marketing of Holiday Inn, Marriott and Malmaison as well as helping to create a number of UK hotel companies, will challenge Paul’s ideas in a “Jeremy Paxman” style interview at the Radisson Blu Edwardian Grafton.

This will be an interesting and entertaining seminar where the audience will be invited to contribute to one of the most important issues facing the hotel industry in the future.

Date: 11th September 2012

Time: 6.30pm Networking, 7pm Presentation, 8.30pm Close

Venue: Grafton Suite, Radisson Blu Edwardian Grafton, 130 Tottenham Court Road, London, W1T 5AY.

Price: HMA Members £20, Non-members £30 including a glass of wine and canapés

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