Date: 23rd October 2013

Time:

18:30 Registration and networking, 19:00 – 20:30 Panel Session, 20:30 – 21:00 Networking.

Evening includes wine/soft drink and canapés.

Venue:  InterContinental London Westminster, 22-28 Broadway, Westminster, London SW1H 9JS westminster.intercontinental.com

Cost: £28 HMA/CIM/CIMTIG/HOSPA Members £38 Non Members

Please book online for this event. If you cannot do so, please email [email protected]

CPD Hours:  2

In the last decade, there has been a resurgence in chefs of international repute being employed by or taking space in hotel locations after many years in the doldrums. The re-emergence of the hotel as a dining destination reached the UK and catapulted the nation back onto the international gastronomy scene, comparable with the United States, France and Japan.

The bar began to be set at new heights throughout the mid-Nineties with the arrival of the likes of Gordon Ramsey, Marco Pierre White and Marcus Wareing into high profile hotel locations. By now, international gastronomy superstars, including Wolfgang Puck, Pierre Koffmann, Alain Ducasse, Heston Blumenthal, Daniel Boulud, Hélène Darroze, Theo Randall and Bruno Loubet to name but a few, are commonplace in hotel locations throughout the UK. In fact, in the Sunday Times Food List of 2012, ten of the top 25 restaurants in the country were located in hotels.

So what does that mean for hotel marketers when it comes to marketing the hotel’s F&B offering? And what proportion of time and budget should be allocated for F&B marketing depending on what’s on offer? Does the hotel marketing team even get a look in when superstar chefs often come with agents, publicists and marketing machines of their own?

Panelists:

Simon Wright, Founder, TGP Consulting

Simon has a career spanning over 25 years in the hospitality industry working in London, Paris and Sydney for companies including InterContinental Hotels, Ian Schrager Hotels and Conran Restaurants. Since forming TGP in 2002, Simon has worked as an operational and project management consultant in the hospitality industry helping such companies as Intercontinental Hotels, China Grill Management, W Hotels, Ministry of Sound, Automat, Home House, Mahiki and Whisky Mist as well as carrying out contracts in Spain, France, Holland, Germany, Lebanon, Russia and the UAE. tgpconsulting.co.uk

Simon Young, Executive Chef, Jumeirah Carlton Tower

Having learned his trade at the Metropole in Brighton and then in the celebrated Gravetye Manor and Horsted Place hotels in East Sussex, Simon went on to work at The Dorchester before taking his first Head Chef role at the Great Eastern Hotel in Liverpool Street. He has been Executive Chef at JumeirahCarltonTowersince 2003, a total of 7 kitchens including the award-winning Rib Room, as well as regularly advising on the brand’s restaurants throughout Europe. In 2009, Simon won the “Hotel Chef of the Year Award, (more than 250 covers)” at the Hotel Cateys. jumeirahcarltontower.com

Giles Gibbons – Founder & CEO, Good Business and Founder of the Sustainable Restaurant Association

Giles is a founding partner and the CEO of Good Business, a strategy consultancy that helps businesses to be more successful, by being more sustainable. Since 1997, Good Business has advised some of the world’s leading companies, including Nike, Coca-Cola, Telefónica, Microsoft, McDonald’s, Barclays, Walt Disney, Relais & Châteaux, British Airways, KPMG, Fiat, E.ON and Kellogg’s. In 2010, Giles set up the Sustainable Restaurant Association, a groundbreaking not-for-profit organisation supporting UKrestaurants to become more sustainable – dubbed ‘the Michelin stars of Sustainability’ by The Sunday Times and now used by Harden’s Restaurant Guides to rank the sustainability of restaurants. thesra.org

Rosie Akenhead, Manager of Business Outreach at Yelp UK

Rosie works directly with small, medium and corporate-sized businesses to identify best practice strategies for online reviewing and reputation management.  Rosie regularly represents Yelp across the globe, writes for the press, hosts webinars and runs unique business events.  Previously, she spent 4 years as Director of Events & Industry Analysis at EyeforTravel, where she headed up large-scale industry events, related reports and whitepapers. Her expertise covers social media, mobile and communications. Rosie worked has also worked in theatre and run her own successful events business, GR Events.  On the side, she likes to snowboard, and runs her own website, snowdiggity.com. She can be found on twitter @rosieakenhead  Yelp.co.uk

 

 

Who should attend?

  • Hotel marketing executives of any level that are responsible for marketing outlets, including:
    • Print (menus, tactical flyers, direct mail)
    • Online (website build and maintenance, social media, third party distribution e.g. OpenTable, Livebookings)
    • Public Relations
  • Food & Beverage managers, including outlet managers, administrators, purchasing.

Tweet about this event using #FnBMarketing

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