Hotel Marketing Association Edinburgh – Seminar and Networking
Join the HMA for its inaugural Seminar and Networking event in Scotland on Tuesday, 28th May 2019 at the Sheraton Grand Hotel & Spa Edinburgh from 2pm – 4.30pm.
This first HMA event will focus on the destination appeal of Scotland and how we as Hotel Marketers can use this to market our properties and restaurants across various marketing channels.
We start with a presentation from VisitScotland’s Insight Team who will talk us through the motivations of your target audience. The UK Marketing Team will then touch on what campaigns they are currently running in the domestic market and how you can benefit from these.
In the following panel discussion, we’ll deep dive into how you can utilise knowledge of your target audience’s motivations to inspire content and market your services across various channels.
- John Daniels, Digital Marketing Consultant and Founder of The Lean Marketer
- Martin Jordan, Director of Innovation at Equator
Date: Tuesday, 28th May 2019, 2pm – 4.30pm
Location: Sheraton Grand Hotel & Spa Edinburgh
Cost: complimentary for all attendees
- 2pm – VisitScotland on visitor motivations and UK marketing
- 2.30/2.45pm – Panel discussion
- 3.15pm – 4.30pm: Networking