EVENTS

In 2026, AI is creating a digital landscape flooded with generic, soulless content that guests are increasingly tuning out from. To cut through the noise, hotels need to stop selling sleep and start sharing stories. Join Lloyd Hughes, Brand Director at Pic PR for a look at how storytelling can provide the antidote to AI-fatigue, with a session focused on earned thinking – and how you can use PR as a focal point to drive broader marketing.

The National Hotel Marketing Conference is the only dedicated annual conference for the hotel marketing, sales & PR community, and is held each year at the fantastic £100m+ National Football Centre at the heart of the UK.

This is your chance to mix with more than 30 top speakers, and over 250 marketing and sales managers, General Managers, hotel owners and leading marketing suppliers, to learn how your marketing can improve, update yourself on the very latest techniques in Ai and digital marketing, and see how your business can thrive in such a competitive marketplace!

HMA and HOSPA hotel members can save £50 per person by putting in the code HMA2026 or HOSPA2026 if you click “Tourism & Hotel Association Members” in the Registration Box on the website.

Join us for the ultimate gathering of hospitality professionals at our annual conference - where industry leaders, innovators and changemakers come together for a day of networking, insightful discussions and forward-thinking workshops.

Immerse yourself in thought-provoking sessions led by top experts, tackling the most pressing issues in hospitality today. Gain invaluable knowledge, exchange ideas and stay ahead of industry trends.

Cap off the day in style at our prestigious gala dinner and awards ceremony - an evening of celebration, recognition and connection with the best in the business. Don’t miss this opportunity to elevate your career and expand your network in the hospitality world!