Last May, the HMA hosted a lively panel which debated the future of PR in the digital age and how the PR industry is adapting to a new way of working in the current world of instant communication.

This June, we will be delving more specifically into the world of blogging and the dramatic influence that bloggers are having within the hotel and hospitality sector. Undeniably, bloggers can play a key part in expanding your brand and product awareness. Unique and engaging content can be delivered to hot new business prospects and potential customers via this ever-changing communicaton channel. However, with many bloggers covering almost all travel niches, it can be a challenge to know who to work with, how to contact and communicate with them and who will actually deliver the goods.


A panel comprising two accommodation providers and five highly influential bloggers from a spectrum of the hospitality industry. Discussion will focus on experiences, case studies, pitfalls, best practice and how best to develop relationships for your specific marketing needs. Following the debate, bloggers can have the chance to meet with hoteliers and marketers to network and explore opportunities of working together. The HMA has partnered with blogger community Traverse for this event.


Ernest Opoku – Digital Marketer at Generator Hostels responsible for web content and email marketing. He is also a blogger and a founder of lifestyle website www.yinnyang.co.uk

Gemma Bull – Gemma is PR Manager for InterContinental Hotels Group, Europe currently overseeing external brand communications across all brands for Europe. Previously, she was with PR agency Hill + Knowlton Strategies for 6 years where she worked across a number of big consumer, travel and retail brands including Yahoo!, Visa, Comet, B&Q, Sainsbury’s and IHG.

Chris Osburn – Featuring a variety of photo-rich posts published on a daily basis, tikichris.com is listed as one of Lastminute.com’s top ten London blogs as well as one of its overall top 50 blogs. Tikichris is a member of Vice Magazine’s Blogging Network, and at the moment it is ranked 7th in Teads list of top London blogs. It also usually ranks high in the monthly Foodies 100 UK Food Blog Index.

Jen Lowthrop – Jen runs a blog titled She Gets Around, in which she shares her travel adventures and investigates different dating cultures – through personal experience and interviewing others. She has also been a contributor to DoubleTree Hilton’s popular DTour blog.

Nienke Krook – With nearly half a million followers on Pinterest, Nienke’s The Travel Tester blog is a force to be reckoned with. Originally from Holland, Nienke blogs regularly on how travel can benefit personal development, with a mission to help followers best choose travel experiences to match their style.

Terry Lee – Terry is Managing Editor of luxury lifestyle and travel blog LiveShareTravel. The blog is packed full of inside knowledge and personal experience from a collection of writers that are united by a desire to uncover travel tips that deliver luxury without breaking the bank.

Heather Cowper – Heather is a seasoned blogger and speaker who has worked with brands, hotels and PR companies whilst running her Heather On Her Travels blog. She recently spoke at TBEX in Costa Brava on what’s working in paid blogger campaigns, as well at Social Travel Britain about why brands should target the 40+ traveller.

Confirmed bloggers in attendance:

MailOnlineTravel-ListsTravelDudesTravel Coffee BreakBeyond BlightyLove and LondonThe Abroad GuideThe Travelling EditorThe Ripple MovementRosaliliumGlamazon BlogHeather On Her TravelsLive Share TravelIt’s All BeeFamily Affairs and other mattersGleeoflifeTravel UnmaskedRexyedventuresGirl vs GlobeIts Your LondonSunny In LondonBridges and BalloonsFlorence and MarySmall CrazyShe Gets AroundLittle Travel BeeLet Me Tell You About A HotelThe Well-travelled PostcardBackpacker Macca


Royal Garden Hotel, York Suite, 2-24 Kensington High Street, Kensington, London W8 4PT


This seminar is suited to all bloggers, social media specialists, hospitality marketers and operators who understand the importance of social media in matters relating to reputation management, promotion, consumer purchasing behaviour and the evolving service culture.


6.30pm to 8.30pm on 17th June 2015.

Meet The Hotel Bloggers networking session with drinks will follow the debate.

Ends 9.15pm



£25 Non Members

£15 Student



Follow us on Twitter @HMAinfo and tweet about this event using #HotelsnBloggers15

In association with 


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