Increasingly companies are turning their back on the battlefields of price and star ratings in favour of a more branded approach.
What’s driving this trend and why make the shift?
CIMTIG takes a look at this trend with senior marketers, exploring the merits and drawbacks of each approach.
Christian Cull, previously of TUI, Vodafone & Waitrose
David Thomas, GM of Brand Marketing, Virgin Holidays
TBA, Panellist from The Guardian
Moderated by: Daniel Pearce, Managing Director, TTG
Registration/networking 6.15pm – 7.00pm
Question Time – 7.00pm – 8.30pm
Networking/finger buffet/drinks – 8.30pm – 9.45pm
The Guardian, Kings Place, 90 York Way, London N1 9GU See map >
PRICE – £35 + VAT (Members of CIM £30 + VAT)
Price includes a glass of wine or two and a finger buffet.
To book online – click here