Increasingly companies are turning their back on the battlefields of price and star ratings in favour of a more branded approach.
What’s driving this trend and why make the shift?
CIMTIG takes a look at this trend with senior marketers, exploring the merits and drawbacks of each approach.


Christian Cull, previously of TUI, Vodafone & Waitrose

David Thomas, GM of Brand Marketing, Virgin Holidays

Caroline Warboys, Managing Partner Data and Insights, Wunderman

TBA, Panellist from The Guardian

Moderated by: Daniel Pearce, Managing Director, TTG


Registration/networking 6.15pm – 7.00pm
Question Time – 7.00pm – 8.30pm
Networking/finger buffet/drinks – 8.30pm – 9.45pm


The Guardian, Kings Place, 90 York Way, London N1 9GU See map >


PRICE – £35 + VAT  (Members of CIM £30 + VAT)

Price includes a glass of wine or two and a finger buffet.

To book online – click here

 or to book with a credit card by telephone please call 01628 427340

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