What customer segments is driving growth in the UK hotel market? What impact does Generation Y have on spend in your hotels? Where are the weak points relative to your peer set of hotels?

These questions and more will be answered when Jason Quirk from American Express Business Insights shares compelling information on spending trends of leisure and business customers since 2007 to present day, the main drivers of those trends, and key customer segments for hoteliers to focus on for future growth. All data is based on actual transaction behaviour across key global markets including the UK across tiers of hotels.

Additionally, a case study presented by Tom Thrussell from Maybourne Hotel Group will illustrate how Business Insights’ capabilities can help your hotel group and individual properties make enhanced decisions.

As we look ahead to 2012 we are all looking at how we can be more targeted, relevant and drive more share of wallet from our current and prospective customers. Customer insights can support developing and adapting your strategy to give your company the competitive edge. This evening event enables you to review this data which is not publically available and question the Business Insights team.

A must attend event for any hotel marketer, agency or General Manager.

Venue: Radisson Edwardian Hampshire, Penthouse Suite – main meeting room, 8th floor, 31-36 Leicester Square, London WC2H 7LH

Time: 6pm for 6.30pm presentation.
Cost: £20 per person for HMA and CIM members and £30 for non-members – including a glass of wine and canapés.

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