Email Marketing Campaign of the Year

Relevant Marketing Activities

Illustrate exceptional email campaigns showcasing creative content, effective segmentation, personalisation, and high engagement rates, resulting in tangible outcomes.

What Judges will be looking for

Judging will be based on creativity, targeting, content quality, engagement, and effectiveness in meeting campaign objectives. Particular focus will be paid to campaign results including, but not limited to CTR, opening rates and conversion.

What is marketing best practice?

There are specific criteria for each award category, but in addition every entry will be judged on the following:

Relevance to target market / audience and the specific market in which you operate.
Creativity that makes you stand out from your competitors.
A strategy that has been clearly thought through and developed.
Objectives that are quantifiable, meaningful and measurable. Think SMART.
A budget that is cleverly used and generates a good ROI.
Use of the most relevant Marketing channels.
Innovative ideas.
Good ethical practice.
Authenticity, not gimmicks!

Sponsored by:

Airship is a powerful CRM platform revolutionising hotel and resort marketing - allowing all of your PMS, table bookings, WiFi and tech partners' data to automatically flow into the platform. Elevate your guest experience with Airship by creating personalised email marketing campaigns triggered by each guest's unique information and PoP (Proof of Presence) metrics. Our platform is designed for the hospitality industry, offering flexible price plans to support all business sizes.