Raymond Blanc got into hot water this week when he seemingly tweeted the identity of the winner of the Great British Bake Off. As it turns out Raymond didn’t know who the winner was and it was all a bit of a storm in a teacup.
However it begs an interesting question, which was debated at our Food and Beverage Marketing panel discussion the other evening. Should chefs tweet?
Now as it happens Raymond is President of the Sustainable Restaurant Association (SRA) and Giles Gibbon, founder of the Sustainable Restaurant Association, happened to be one of the eminent speakers on our panel.
Giles conceded that Raymond can sometimes overstep the mark with his comments but that is part of his personality and charm and he just happens to be a very fine President of the SRA. Nevertheless in Giles opinion it is never a good idea to use Twitter to create a personality, that is not what Twitter is about.
So if we let our chefs lose on Twitter is the end result likely to end in a damage limitation exercise like Raymond? Our other panelist Rosie Akenhead of Yelp UK summed it up like this.
“TV Chefs are a different entity and if they tweet about something it should be the best PR that you can have.” She explained however that for those establishments not lucky enough to have a TV personality as a chef it was best to leave the tweeting to the marketing/PR department.
Hum sounds like this debate could run and run.