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As you all should be aware by now, the General Data Protection Regulation (GDPR) is coming into force 25th May 2018 in the EU. This new...
Jan 23, 2018
HMA Spotlight on... Katie Scott
Summarise your qualifications and experience: I completed my Marketing degree at Northumbria University and joined the pre-opening team...
Dec 6, 2017
Hotel Marketing Awards Winners 2017
2017 Hotel Marketing Awards Winners AWARD CATEGORYWINNER Best Fully Integrated Marketing Campaign Winner - Hilton Worldwide’s ‘Stop...
Nov 30, 2017
How can hotels compete in the Experience Economy?
How can hotels compete in the Experience Economy? It's no longer enough to offer a comfy bed and a great breakfast.In this era of iPhones...
Nov 21, 2017
Travel Technology Europe 2018
2018’s Travel Technology Europe, taking place at London Olympia on the 21st and 22nd February is set to have a greater focus on...
Oct 13, 2017
Top 10 Techniques to Improve Your Marketing Communications
Top 10 Techniques to Improve Your Marketing CommunicationsIn my previous article I outlined five key points to bear in mind when planning...
Oct 5, 2017
Dealing with a crisis - Where Revenue and Marketing meet
Dealing with a crisis - Where Revenue and Marketing Meet Crowne Plaza Kensington | 100 Cromwell Rd, Kensington | SW7 4ER London | United...
Aug 7, 2017
Will Social Media Kill Off Revenue Management? - Pamela Carvell
I have been involved in Revenue Management (or Yield Management, as it was originally known) in hotels since the early 1990's. Back then...
Jul 18, 2017
MARKETING TEAM SEEKS RESIDENT PSYCHOLOGIST...
Event Date: Tuesday 3rd October 2017 Location: Le Meridien, Piccadilly Time: 6.30pm - 8.30pm, followed by networking drinks A degree in...
Jul 14, 2017
Jul 13, 2017
HOW CUSTOMER EXPERIENCE INCREASES REVENUE WITHIN HOSPITALITY
Areas covered will include: using big data well and with minimum waste, best practice use of social media to engage with prospective...
Jul 13, 2017
SPONSORSHIP AND PARTNERSHIP MARKETING - IS THERE A DIFFERENCE?
Steve Manfield is Area Director of Marketing Carlson Rezidor and winner of the HMA Partnership Marketing Award 2017 for Park Inn: Trolls...
Jul 12, 2017
Hotel Marketing Awards Winners 2013
2013 Hotel Marketing Awards WinnersAWARD CATEGORYWINNER BEST MEDIA AND PUBLIC RELATIONS ACTIVITY Ibis Hotels – Winner Red Carnation...
Jul 12, 2017
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