What we’re reading…
There is a wealth of articles, whitepapers and research pieces at present, and here at the Hotel Marketing Association we have rounded up some of our favourites that the committee have been enjoying. So sit back, grab a cuppa and enjoy….
Cutting through the noise: The facts about Covid-19 and the hotel industry – by 80 Days
The report focuses on 4 and 5 star hotels in the UK and Europe.
Click here to read
What travel & leisure brands should do during the Covid-19 crisis – by Equator
This whitepaper provides some recommendations for reopening hospitality businesses
Click here to read
Why being more human should be every brand’s goal right now – and how search is the secret weapon – by Yext
Click here to read
International travel reopening timeline – by Skift
Click here to read
Coronavirus disruption: could search be the answer? – by Reprise Digital
Report on considers how search behaviour has changed amid the Coronavirus outbreak
Click here to read
Travel influencers and content post Covid-19 – published by VERB
An article for luxury brands on working with influencers
Click here to read
Discover more of our thoughts on Coronavirus with our dedicated Covid-19 hub.
