Fascinating case study from previous Hotel Marketing Award winners - understand why they won!

Discover how The Milner York rebrand blended heritage, storytelling, and strategic design to transform a historic hotel into a modern brand.

By Pamela Carvell, HMA Life President INTRODUCTION The concepts of surge pricing and dynamic pricing entered public consciousness after...

This article summarises some of the strategies suggested by the panel of experts at The HMA's event 'The direct channel masterclass'.

Digital omnipresence is having a presence on as many relevant channels as possible, and it’s crucial for the modern-day hotelier. Every...

As marketers, we tend to be brought up on a number of tried and tested, not to say classic, marketing techniques. One of the most...

Introduction The reaction to the U.K. Government’s intention to ban the online promotion of unhealthy foods and introduce a TV watershed...