How to fill remaining spaces for 2021
Have a plan. Your festive campaign plan was well thought through so monitor, learn and adjust so you can put more focus on what is...
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Harry Fielder
- Nov 9, 2021
How to use this festive season to sell 2022
Capture prospects that didn’t convert and ask if they want to opt in to your regular communication or a special festive season list....
Harry Fielder
- Mar 9, 2021
As a client, how do I get the best out of a recruitment consultancy?
You need to be clear on what key aspects of marketing drive your business and what strategies you are looking to focus on in the future,...
Harry Fielder
- Jan 7, 2021
HMA Spotlight on… Leslie Sarfati
Tell us a little about yourself and your current role I am a citizen of the world with a French passport. I have lived in 5 countries -...
Harry Fielder
- Sep 28, 2020
Content outreach: put more in, get more out
Content outreach: put more in, get more out These days, it is important to do all you can to get your message across and ensure your...
Harry Fielder
- Aug 11, 2020
Do hotels have funnel vision when it comes to social media?
Do hotels have funnel vision when it comes to social media? As marketers, we tend to be brought up on a number of tried and tested, not...
Harry Fielder
- Aug 11, 2020
We ask the committee: What should hotel marketers learn from Covid-19?
We ask the committee: What should hotel marketers learn from Covid-19? When asked, the committee all agreed that, if the pandemic has not...
Harry Fielder
- May 23, 2019
Think like a guest: improving brand awareness with Avvio
Think like a guest: improving brand awareness with Avvio Digital omnipresence is having a presence on as many relevant channels as...
Harry Fielder
- Oct 24, 2018
Voice Marketing, Personalisation and Emails | Hotel Marketing Association
Voice is the future. Personalisation needs to be fully embraced, as it is both what consumers want, and what works from a marketing...
Harry Fielder
- Oct 10, 2018
How to Take Your Copywriting to the Next Level | Hotel Marketing Association
Article written by Mr Rob Hardy I often talk about areas such as how to write a powerful story, the importance of a conversational...
Harry Fielder
- Aug 2, 2018
Avoid These 13 Common Copywriting Mistakes | Hotel Marketing Assocaiition
Article written by Mr Rob Hardy Whilst I often write about tips and techniques to improve your copywriting, I thought it might be useful...
Harry Fielder
- Jun 28, 2018
How Artificial Intelligence Will Bring the Human Touch Back to Hotels
Artificial Intelligence (AI) Without the Technicalities The problem with all new hotel technology, unfortunately, is that innovation gets...
Harry Fielder
- Apr 6, 2018
Barriers to Book: How to increase Direct On-line Bookings
IntroductionSo many independent hotels focus energy on driving ‘followers’, ‘likes’ & ‘shares’ on their Social Media, and ultimately...
Harry Fielder
- Feb 14, 2018
Facebook Could Be Your Best Value Channel in 2018
Back in 2012, most Facebook Pages saw around 16% reach. In early 2014, this dropped to 2%. Now, in 2018 even the most optimistic social...
Harry Fielder
- Feb 9, 2018
“How can Hotels compete in the Experience Economy?”
Research by Barclaycard in May 2017 showed that 34% of people now prefer to spend money on experiences rather than objectsThe above was...
Harry Fielder
- Jan 23, 2018
Free GDPR Seminar brought to you by Cvent
As you all should be aware by now, the General Data Protection Regulation (GDPR) is coming into force 25th May 2018 in the EU. This new...
Harry Fielder
- Oct 13, 2017
Top 10 Techniques to Improve Your Marketing Communications
Top 10 Techniques to Improve Your Marketing CommunicationsIn my previous article I outlined five key points to bear in mind when planning...
Harry Fielder
- Jun 27, 2017
Is an Overhaul of Marketing Overdue?
I recently attended a marketing conference and was very surprised by a presentation about the importance of Marketing Planning and...
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