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Nov 25, 2024
Surge Pricing & Brand Values: Short-Term Gain vs Long-Term Damage?
By Pamela Carvell, HMA Life President INTRODUCTION The concepts of surge pricing and dynamic pricing entered public consciousness after...
May 16, 2021
What the Ban on Advertising Unhealthy Foods Means for Hotels
V ads for High Fat, Sugar, Salt (HFSS) food & drinks before 9pm. They have been banned during specific children’s TV programmes since...
Aug 11, 2020
Do hotels have funnel vision when it comes to social media?
Do hotels have funnel vision when it comes to social media? As marketers, we tend to be brought up on a number of tried and tested, not...
Jun 30, 2020
Are explainer videos ideal for post-lockdown communications? By Law Creative
Are explainer videos ideal for post-lockdown communications? By Law Creative The COVID-19 pandemic has been difficult for many sectors,...
May 23, 2019
Think like a guest: improving brand awareness with Avvio
Think like a guest: improving brand awareness with Avvio Digital omnipresence is having a presence on as many relevant channels as...
Jan 23, 2018
Free GDPR Seminar brought to you by Cvent
As you all should be aware by now, the General Data Protection Regulation (GDPR) is coming into force 25th May 2018 in the EU. This new...
Aug 7, 2017
Will Social Media Kill Off Revenue Management? - Pamela Carvell
I have been involved in Revenue Management (or Yield Management, as it was originally known) in hotels since the early 1990's. Back then...
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