March 2025 | Kate Brammer | Member Hotel Marketing Association Introduction The rapid acceleration of Artificial Intelligence (AI) is...

Discover how creative ideas can boost brand recognition, engagement, and revenue in an increasingly data-driven world.

By Pamela Carvell, HMA Life President INTRODUCTION The concepts of surge pricing and dynamic pricing entered public consciousness after...

V ads for High Fat, Sugar, Salt (HFSS) food & drinks before 9pm. They have been banned during specific children’s TV programmes since...

Do hotels have funnel vision when it comes to social media? As marketers, we tend to be brought up on a number of tried and tested, not...

Are explainer videos ideal for post-lockdown communications? By Law Creative The COVID-19 pandemic has been difficult for many sectors,...

Think like a guest: improving brand awareness with Avvio Digital omnipresence is having a presence on as many relevant channels as...

As you all should be aware by now, the General Data Protection Regulation (GDPR) is coming into force 25th May 2018 in the EU.  This new...

I have been involved in Revenue Management (or Yield Management, as it was originally known) in hotels since the early 1990's. Back then...